Keyword research is the process of finding the most relevant keywords to include in your content. Creating the right keyword plan with proper keyword research and placement is vital for improving your rankings on Search Engines.
How to do keyword research?
Make a list of relevant topics:
The process starts with a rough list of topics that are relevant to your business. What are the first things that come to mind when you think about your business?
For instance, if you’re a digital marketer, your topics will include things like:
1. Search Engine Optimization
2. Social Media Marketing
Get keyword suggestions from keyword research tools:
Look for keyword research tools (examples are given later in the article) and enter your topics to get the suggestions. You can also look at Google search prediction to find suggestions.
Find the best keywords for you:
You should be ideally looking for keywords with low Search Difficulty, Low Cost Per Click (this is ideally for paid keyword research but also helps with SEO), and Higher Volume and Click-Through Rate.
Once you do this, you will end with a comprehensive list of keywords that are ideal to add to your website and search ads.
Top 4 keyword research tools:
SEMrush offers the necessary tools for your keyword research.
Using the Keyword Overview tool, you can type in a keyword and get to know everything important. This includes how many people search for the keyword, whether it’s growing in popularity (the Trend), and much more. You can also create projects to get periodic reports.
It is a keyword research tool that offers both free and paid plans. You can get good features with the free plan itself.
It offers search volume data, keyword difficulty, top results for a particular keyword, estimated visits, number of backlinks etc. If you are just starting your SEO journey, this can be a great tool for you. Not to forget, it also offers free plan.
Answer the public:
If your goal is to find long-tail keywords in different formats like questions, prepositions, comparisons this is the best tool for you. Answer the public is a free tool and it is very helpful if you don’t know how to name your title.
Even though it’s a great tool, it does have some limitations. You can’t see some important information like search volume, keyword difficulty, CPC etc which is readily available in other tools.
Google Keyword Planner:
If you are using Google Ads, you will get access to this tool. The keyword planner provides relevant search advertising information to users looking for PPC information. Since the information is coming straight from Google, many Digital Marketers prefer this tool over others.
No matter what tool you use, you need to have a plan and goals before starting your SEO efforts. Once you successfully complete keyword research, you need to use those keywords carefully in the content, URL, meta tags and search ads to get best results.