Social media presence has become a very important part of brand building strategy. People have started to spend more time on social media since this pandemic started. Along with having presence and engagement on social media, one needs to monitor the social media for brand mentions, tags, and posts related to your industry.
Social media monitoring tools come in handy in this aspect. We have listed the top 7 social media monitoring tools and you can choose the ones which meet your needs.
What is better than a social media monitoring tool? A web monitoring tool. Google Alerts is one such tool that scans the entire web for your brand mentions or keywords.
To start with Google Alerts, you just need to have a Google account. Sign in with your account and enter the keywords for which you want to see the mentions and Google will send emails every time that keyword is mentioned anywhere on the internet.
If you are already using Hootsuite, you don’t need to look elsewhere for social media monitoring. Search streams in the Hootsuite dashboard let you monitor conversations relevant to your keywords.
You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.
Talkwalker is a really powerful social media monitoring tool. Along with social media platforms, it can also scan websites, tv, and print ads.
What’s more? It also has Image Recognition Technology that helps you recognize brand mentions even when they are mentioned just in the image or a video.
Sprout Social offers a social media management tool similar to Hootsuite. Social media monitoring and engagement are the features of the same tool.
You can get social media mentions and inbox directly into the smart inbox. It also has a discovery feature using which you can search for particular keywords.
If you want a tool that can monitor lots of websites, not just the social media platforms, then Mention is the tool for you.
You can get in-depth analysis if you have subscribed to their custom plans and you can also connect your social media accounts with Mention and you can directly respond to the brand mentions from this tool.
If you are not looking for individual brand mentions but you want the trends, insights and analysis of hashtags this is the tool you should look for.
One good thing about Keyhole is, it gives you free access to the tool if you want to try it out before subscribing.
Brandwatch has a huge set of features for you to do your research. It can track everything from your own channels to hashtags to specific phrases and keywords you want to look at.
It offers a customizable query builder that can help you track very specific topics. You can also build custom dashboards and analytical components as per your need.
Every brand has a different need and budget. You can check the tools which satisfy your needs and get the ones which are affordable within the options.